07.11.2013 BROOKLYN,NY Free Slurpee Day at 7-Eleven on Ave M & E. 17 St, and that meant customers got one free Slurpee until the end of the day, or until they ran out of Slurpees, which were icy, sugary flavored drinks. This year, 7-Eleven handed out the biggest free slurpees ever. 7-Eleven, largest convenience store chain in the United States, used to serve the 7.11-ounce Slurpee for the past decade on Free Slurpee Day. Today was the the unofficial birthday of 7-Eleven, and is chosen due to the numerical date: 7/11. This year marks the 86th birthday of the chain. However, this year customers were extra excited, because Free Slurpee Day came with 12-ounce Slurpees. Depending on location and market was the amount of free cups and sizes given out. 7-Eleven predicted they would make their money back, as they reportedly have a large increase in sales across their stores every July 11th. USA Today reported that overall Slurpee sales would jump as much as 40% on July 11, compared with a typical July day, said Laura Gordon, vice president of marketing and brand innovation. "For some people, a small Slurpee is not enough," she added. According to USA Today, the three biggest-selling items on past Free Slurpee Days were chips, beef jerky, and hot dogs. Another change this year is that the free drink this year will come with a lid, which will make them more convenient and less messy for parents with small children. 7-Eleven will give out about seven million free Slurpees this year, according to USA Today. That will be a retail value of $7.6 million. In 2011, 4.5 million slurpees were distributed on Free Slurpee Day. "It helps us reconnect with people who love the Slurpee," Gordon said. The free Slurpees was served from 11 a.m. till 7 p.m. - do you see a pattern?! The Ave M And E.17 St location served 7,725 free cups of Slurpee today. Ninety percent of the customers that received their free Slurpee's were Kosher consumers.
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