7-Eleven -- Slurpee "Bring Your Own Cup Day"

This campaign for 7-Eleven's Slurpee drink was created by Leo Burnett Melbourne. People were encouraged to bring their own cup to 7-Eleven establishments, which 7-Eleven happily filled with Slurpee, regardless of size. The cost was the same for everyone.

Comments

1. I know for sure its in Alberta.
2. Too bad there's no 7-11 in my town
3. DO IT EVERY YEAR!!
4. Australia 1 September Yass
   For only $3 for anything oh my gosh can't wait
5. 00:1 To 00:6 Listen With Your Eyes Closed!
6. 1:39
   oh
   ok
   that's normal
7. how did they determine the prices
8. couldn't you just bring something just really big and foldable, fill 5ever basically
9. Can we have it again
10. This makes me hate my life
11. I love the idea of BYO cup day!! I wonder if they will have another.
12. I brought 5 trash bags
13. i brung my bin over and i am only 12
14. I fuckin brought my dirty shoe and fulled it with slushee
15. Awkward moment when you see you sister in this video? ???
16. I LOVE YOU NOW WELL I ALWAYS DID SLURPY
17. probably not much. advertising is expensive, slurpees are cheap.
18. Is this is the US too?
19. Australia
20. No one used a kangaroo pouch? lol