The Chicago Cubs set a few records during their historic 2016. With Hefty Cups and Havas Chicago, we set another: the World’s Largest Flip Cup Game. With over 200 fans competing, Hefty set a new world’s record for number of people competing in a single flip cup game. (Certified by recordsetter.com) The competition raised money for Cubs charities and generated over 100 million impressions online, social media and traditional broadcast. The Cubs told us we raised the bar for brand activations at Wrigley. We think that’s flippin’ fantastic.
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