Listing Tools for Amazon Ebay: The BIGGEST E-Commerce Rookie Mistake

The hot topic of e-commerce software has been listing tools. There’s a belief that this will be some sort of silver bullet to building your business. What’s our belief? That it’s BULL****. Chad Rubin, CEO of Skubana, discusses why listing tools are simply not neccessary. Chad grew his e-commerce property, Crucial Vacuum, from $0 to $20M WITHOUT a listing tool and YOU CAN TOO. On the surface it may save time to spray your listings on marketplaces such as Amazon and Ebay, what a listing tool CANNOT do is ensure your listings are optimized, ranked and have the appeal needed to reach their full potential. It's not the size of the marketplace, it's what you do with it. Let us be your channel advisor across marketplaces: A product on Amazon requires robust, detailed content and professional photos; while a product on eBay takes an opposite, casual tone where a single photograph and shoddy testimonials seem to convert better than a “professional” appearance. With varying unique content, what your average joe lister listing tool CAN’T DO is research and input the RIGHT CONTENT for each channel you sell on and get you what you want: CONVERSIONS and $$. Subscribe for more e-commerce trends and tips to win: https://www.youtube.com/channel/UCbrA3QY8NMEQ7pjLZy55H6Q?sub_confirmation=1

Comments

1. OK, so how about 1 specialty tool for Heavy Truck repair? Price point is $70. Your video is based upon low priced high volume items.
2. Good point. I considered using a listing tool at several stages but after talking to a few of them and thinking through how it all worked I knew it would be a very bad idea.
3. CREATE YOUR FIRST STORE IN UNDER AN HOUR TRYNOW https://plus.google.com/107059446878743244255/posts/efVLhrd3CwX
4. Killer e-commerce content from Chad Rubin.
5. If you are serious about eCom this is one of the core fundamentals of the business you need to understand at the lowest level possible.
6. Great video content, would like to learn more about this.  Thanks