Product History: Kit Kat Chocolate



The Kit Kat and Kit Cat names were trademarked in 1911 by the Rowntree’s company based in York, United Kingdom. The first Kit Kat concept appeared in the 1920’s when Rowntree’s launched a brand of boxed chocolates named Kit Cat, which was discontinued in the 1930’s. The original 4 finger bar was developed after a worker at the Rowntree’s York factory put a suggestion in a suggestion box for a snack that “A man could take to work in his pack”. The 4 finger bar was launched on August 29th 1935 under the name “Rowntree’s Chocolate Crisp”. In 1937 the bar was renamed to Kit Kat chocolate crisp and began to incorporate “Break” into its advertising. In the 1940-50’s after its success in the UK, Kit Kat was exported to Canada, South Africa, Ireland, Australia and New Zealand. The Kit Kat became blue between 1944 and 1947. As a result of milk shortages after the end of WWII, the milk chocolate was suspended and a dark chocolate was used instead. In 1958 Donald Gills created the iconic advertising line “Have a Break, have a Kit Kat”. In the 1970’s Rowntree’s created a new factory in Germany to meet European demand and established agreements to distribute the brand in the USA and Japan. In June 1988 Nestle acquired Kit Kat through the purchase of Rowntree’s. The Kit Kat chunky was launched in 1999. Kit Kat is now manufactured in the US, Canada, UK, Germany, Bulgaria, Russia, Turkey, Dubai, South Africa, India, Malaysia, Japan and Australia. The main formats for Kit Kat are the 2-finger, 4-finger, Chunky and Pop Choc. Kit Kat is also sold in localised flavours around the world like Green tea and Wasabi in Japan. In the US Kit Kat is manufactured by Hershey’s under license from Nestle. This is the US packaging and logo and this is the European packaging and logo. The biggest single retail outlet for Kit Kat is Dubai airport duty-free. Around 1 tonne of Kit Kat is sold there every day. Thank you for watching and Have a break… have a kit kat.

Comments

  1. The coolest video in the world and chocolate. So,"Have a break,have a Kitkat
  2. wasn't it Kit-kat????
  3. That was entertaining, make more videos please
  4. ;) I love kit Kat
  5. kitkat 2fingers, kitkat 4fingers, kitkat cuncky,and kitkat pop choc ,I like it😊


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