Social media has gotten competitive, so if you're trying to promote your artwork online, getting noticed can be difficult. So make sure you're off to a good start and watch this video to ensure you're not making any of these common social media mistakes! You can learn more here: http://aftrart.com/social-media-mistakes/ people’s understanding about social media has gotten a little dated, and it’s not just artists that don’t quite get it. Sure, back in 2010, managing an account and reaching your audience was pretty easy. All you had to do was post engaging content, often. And because everyone was still trying to figure out how to make it work, the high-quality accounts would attract followers like nobody’s business. But now, there’s so much competition that it’s easy to get lost amongst the noise. And creating strong relationships from an active audience is even more difficult to achieve. So before you find yourself in a social media mess, frustrated over why you can’t seem to grow an avid following, I’m going to share some social media myths, pitfalls, and mistakes, PLUS some ways that you can avoid or overcome them! Common Social Media Mistakes Artists Make: 1) Choosing the wrong social media platforms to promote your artwork: For social media to work, you need to use tools that makes sense for your artistic goals and that an audience exists for your work on the social media platforms you choose. 2) Using crossposting features to share the same content on multiple platforms: When you do this, your followers have to see your content repeatedly, which can become annoying. Plus, you're not optimizing your posts for each individual platform, so they'll end up looking bad and won't be effective. 3) Posting at the wrong time: You need to make sure that you're posting when a majority of your audience is online. You can learn your follower's behavior patterns by observing when they're posting, liking, and sharing OR you can set up a business account that will provide analytics. 5) Neglecting in-person promotion: I've noticed that people with larger social networks in real life typically have larger social media accounts. So if you're not letting people know about your Instagram account, YouTube channel, or Facebook page, then you could be missing out! 6) Paying for followers (or using social media bots to grow your audience): I know it's tempting to try and make it big on social media by making it look like you have a healthy following, but it could end up causing more damage than good. First of all, it's pretty annoying getting follows, likes, and comments from accounts that are obviously just trying to get me to follow back, but if you're leaving generic comments or following and then unfollowing a few days later, then you're putting yourself at risk for being marked as spam and getting your account shut down. 7) Posting infrequently: the only way to stay top-of-mind on most social media accounts is to post on a regular basis. This is especially true for feed-based platforms like Facebook, Instagram, Tumblr, and Twitter. If you don't post enough, people will forget about you, and no one wants that! 8) Sharing low-quality content: Gone are the days where a blurry, unedited iPhone photo is acceptable. At the very least, you need to compose your photo well, and then do some editing afterward to make the image look appealing. Likewise, you need to write clearly so that people reading your posts understand the information you're trying to convey. 9) Not optimizing your posts: I see sooo many artists failing to optimize their posts. Tagging friends, pages, or organizations, sharing a location, including hashtags, and sharing all around good content will give you much more exposure! Big Social Media Myths & Misconceptions • Thinking that you need to be on every single social media platform: the best thin you can do is find a social media platform you enjoy using, so that you're not spreading yourself too thin. • Believing that "going viral" can happen naturally or organically in 2017: In order to go viral, you have to do some work nowadays. That might mean submitting to calls for art, curatorial Instagram accounts, online features, and more. • Thinking that you HAVE to be on social media: Everyone's so wrapped up in talking about social media that they don't realize it's not mandatory, even in 2017. You'll have to find other ways to promote your work, but you DO have other options! Follow aftrART! Email Newsletter: http://eepurl.com/ch1Mfz Facebook: http://www.facebook.com/aftrart Instagram: http://www.instagram.com/aftrart Pinterest: http://www.pinterest.com/aftrart Daily Beetle by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1500025 Artist: http://incompetech.com/
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Duration: 8m 12s
Rating: 3