Virgin Media | Usain Bolt | #BeTheFastest

People want fast broadband connection and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology. Our new ad is about what it feels like to experience speed, at a physical and emotional level. When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. Our ad re-creates that experience, over and over again and with increasing excitement. It describes the feeling of running at such speed from different and varied perspectives. ‘9.58 seconds’ informs the structure of the ad. It is a modular piece, made up of ten 9.58 second sequences. It attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of. By the end of the ad, we've shown what it feels like to be the fastest, not just for Bolt, but how that can be achieved through our VIVID 200Mbps fibre optic broadband. Our customers experience some of the fastest broadband speeds, giving them a superior entertainment experience, whether it be with movies, music or gaming For more information visit: http://www.virginmedia.com/vivid Subscribe to our channel: http://bit.ly/subscribe-to-VM Follow us on social media: http://www.facebook.com/virginmedia http://www.twitter.com/virginmedia Virgin Media - the UK's fastest fibre optic broadband network, home to whizzy things like TiVo®, our Vivid internet connection and our 4G mobile phone network! Subscribe to our channel for our terrific TV ads and keep an eye out for the latest music, film and games coming soon. Or if you're after some help with your services, just visit our Helping Hands channel http://virg.in/YTHelp

Comments

1. dc or marvel should make a hero base on bolt like a new speedster
2. great ad, but what's the point of it. Was it that virginmedia is fast. My fucking Nan could run faster than this piece of shit Internet!!!!
3. WHY THE FUCK IS VIRGIN MEDIA SO FUCKING SHIT EVERYNIGHT SHUTS DOWN FOR FUCKING HOURS PAYING FOR SOMETHING YOU DONT GET  FUCK YOU VIRGIN YOU FUCKING LOW LIFE BASTARDS.  AND FUCK BRANSON HOPE THE CUNT DIES IN HIS FUCKING BALLOON.  YOU FUCKING RIP OFF MOTHER FUCKERS.  B.T.W  FUCK YOU CUNTS.
4. absolutely worthless shitty broad band my family pay for a 200 mb subscription we get 10mb if we are lucky we have done countless connection and download speed tests with same garbage results I hope every employee in your shitty company die a slow painful death for ever second I have wasted looking at a circle disk spinning around trying to load data.
5. Best advert ever seen
6. fix your crap Wi-Fi now
7. This should have been 95.8 seconds long
8. best ad next to the under armor michael phelps ad!!!
9. Funny, I'm on 50MB Virgin internet and loading a 1080p video on a wired connection is often a struggle! That's John Candy speed not Usain fucking Bolt.
   Also, today my internet goes down for 20 odd minutes (nothing new!) and just as I'm about to call Virgin I get a letter through the door telling me my internet might be disrupted on the 30th of the 8th (today!) for several hours while they "improve" the quality... what good was that?
   
   Worse thing, they're the 'best' in the country. However, I must point out that 'best' means only getting raped once in your life instead of fifteen times - both are shitty and would be nicer if it didn't happen, but what the hell? bend me over Virgin and go wild again, I'm sure after this long I'll hardly feel it.
10. In short he dam FASSSSTTTT ! ! !
11. What's with all the dislikes??
12. Set
13. What's up with the dumb fuckers disliking this masterpiece?
14. Music?
15. Does anyone knows if they used a real song? I would really appreciate to know which is it.
16. It should be sponsored by sky
17. This video should be 9:58 seconds
18. I don't know if it was an Easter egg or anything but the score said 95800 at 0:58
19. I saw a virgin media billboard and it has a pic of bolt on it...it said bolt is the second fastest thing on this board ...from that day on I now love virgin media😂
20. whoa