► VOLVO TRUCK STUNT



Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a Volvo truck filled with props and one of the world’s best drivers. The result can be seen in the TV series ‘Reality Road’. “With ‘Reality Road’ we want to show the strength of our service offerings,” says Per Nilsson, Director Public Relations Volvo Trucks. “For a truck to stay on the road, the services that are linked to it are just as important as the vehicle itself. At the same time, we want to produce TV entertainment that attracts a wider audience. As far as I know, no other company has used reality TV for marketing purposes,” he says. Accompanying Mapei on the journey are director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson, miniature schnauzer Sushi and a specially designed Volvo FH. Over the course of nine days, they travel all the way from Sweden to Italy, a journey of more than 4,000 kilometres. “Million Ways to Live“ - the song in the musc video - will be included in Mapei´s forthcoming album, to be released this autumn. “I love to travel and to have the opportunity to meet new people and cultures. And that is also what “Million Ways to Live“ is about – being on the road and having the freedom to travel. It is the ultimate song for a road trip,” says Mapei. In addition to seeing Volvo Trucks’ services being put to the test in various ways in the TV series, you can follow Mapei as she gets acquainted with and challenges the trucking world. Among other things, we see her when she performs with drag show artists on a truck ferry to Poland, arranges a spontaneous gig in the suburbs of Paris, or accompanies a two wheel stunt in Berlin. The series comprises a total of eight episodes. The first three are published on Volvo Trucks’ YouTube channel on June 11. If you love cars, you should subscribe now to YouCar's channel: http://urlz.fr/lEd Go ahead, it's free! All the Best. ------------------------------------------------------- Website: http://www.youcarnews.com Facebook: http://www.facebook.com/youcarpress

Comments

  1. Yeah the truck was no where near her, not sure what that Jerry Springer final thoughts were either. cool stunt though
  2. dumb bitch: can you do one more?

    cool driver: no

    dumb bitch: c'mon

    (cool driver thinking: stfup bitch you wanna do this shit and i go sit in the chair and just watch?!)
  3. Dont forget that ALL could go wrong here... A driver can do a lot, but the truck take all the stress to its parts.... one wheel that explode could make an accident, just like that....
  4. вы все пидорасы))))))
  5. lol, driver makes stunt work, and they makes him looks retard
  6. You will not be like Saudis...
  7. what i understand is that his muscles hurt when he fights it same thing with my 4wheeler when i do that it suck's
  8. that bitch should have got crushed under that truck !
  9. amazing draiwer
  10. stunt driver great skills, all the rest of the others, pointless n that rhyme though, the truck shud've ran her over so don't need to hear it.
  11. in sudai and arab they can drive cars on two wheels with out a ramp
  12. Molto emozionante
  13. o nasılya
  14. vamous
  15. What an opportunity here and the cinematography was a let down
  16. bunları nasıl yapyorlar
  17. cok eğleceli
  18. Really Challenging.. Those who have disliked the video must be working in Volvo's competitors
  19. adam pro tırda bişi yok ki :D
  20. 👍👍👍👍


Additional Information:

Visibility: 4708505

Duration: 4m 10s

Rating: 12546