Why McDonald's Filet-O-Fish sales skyrocket in March

McDonald's claims that the Filet-O-Fish sandwich is the most popular menu item during March, and that the company sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month. Why? March lines up with Lent, the 40-day-long religious event during which participating Christians don't eat meat on Fridays. -------------------------------------------------- Follow BI Video on Twitter: http://bit.ly/1oS68Zs Follow BI on Facebook: http://bit.ly/1W9Lk0n Read more: http://www.businessinsider.com/ -------------------------------------------------- Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

Comments

1. I actually just bought one tonight for dinner.
2. fuck lent it's $1.79 instead of your arm and a leg that's why I buy it..im sure it wouldn't sell as good if they didn't slash the price
3. I thought it was because of the surplus of pressed-seafood sweepings at canneries for spring cleaning.
4. The fish patty is actually cooked in beef oil
5. So they're actually available all year long in Mc Donalds? I don't really see them in those food list in the counter (or maybe they just don't have a photo of it). But yeah, every fast food brand here in the Philippines ramp up their fish fillet marketing during Lent.
6. I'm confused. They give up meat but consume more fish?
7. AEITHIEST MASTER RACE
8. Why did you need to make a video on this? I think most people know why...
9. CATHOLIC MASTER RACE
10. Is it 100% fish though?
11. I think Business Insider is a great channel with their short, straight to the point videos. I just wonder how much money they're getting from McDonald's and other franchises for publicity. Whatever the ammount, it's working cause all I want to do right now is go for a Filet-o-Fish.
12. Gee thanks Christians...
13. Try lowing the price to a buck.
14. Shamrock shake should be!
15. because of lent!
    am I right?
    haven't watched the vid yet!
16. first. finally its happened too me