World’s biggest LEGO store opens in Leicester Square

World’s biggest LEGO store opens in Leicester Square • The landmark store, the 37th in Europe, will cover 914 sq m over two floors and will be the largest LEGO Brand Retail store in the world • The store is set to captivate visitors young and an old with hands-on building areas, building demonstrations, a Pick & Build Brick Wall and new iconic LEGO experiences • To mark the opening, a LEGO Big Ben will be unveiled which will dominate both floors of the store - standing at over six metres tall, the structure is made up of more than 200,000 bricks and took an estimated 2,280 hours to complete • New LEGO mascot will also be introduced to the world - Lester, an English gentleman and tea-drinking LEGO® Minifigure who is an expert on all things pertaining to the capital city and all LEGO matters • The first ever LEGO London skyline replica set will also be unveiled ahead of its worldwide release in January The LEGO Group, one of the world's leading manufacturers of play materials, will be opening its new UK flagship store in Leicester Square, London on November 17, 2016. The new landmark store will be the biggest LEGO® Brand Retail Store in the world, the 37th LEGO store in Europe and cover a vast 914 sq m total area over two floors. A LEGO Big Ben is currently being built brick-by-brick and will dominate both levels of the store. Made from more than 200,000 bricks and taking an estimated total of 2,280 hours to complete, the brick-built replica will be the world’s largest version of the famous Elizabeth Tower built by the LEGO Group and will stand an awe inspiring 6.53m high. The LEGO store version will also feature a working clock face, which will be illuminated at night – just like the real thing. In addition to a variety of large LEGO models showcasing the creative potential of the LEGO brick, the store will feature exciting new technology within a LEGO retail environment, exclusive product sets, include hands-on building areas, building demonstrations, a Pick & Build Brick Wall and new iconic LEGO experiences. Also exclusive to the Leicester Square store is the new LEGO mascot, Lester, who is already in full public view on the store’s construction façade. Lester is the quintessential English gentleman – a tea-drinking LEGO® Minifigure who is an expert on all things pertaining to the capital city and all LEGO matters. ADDITIONAL INFORMATION LEGO – THE FUN FACTS! • More than 72,000,000,000 LEGO® elements sold in 2015 • There are 3,600 active LEGO® element shapes in more than 60 colours • Minifigures produced in 2015: more than 725,000,000 • Over 675,000,000 LEGO tyres produced in 2015 . DO NOT COMMUNICATE WORLD RECORD! • “LEGO” means ‘play well’ from the Danish words ‘leg godt’ • Over 11,150,000 people like The LEGO Group on Facebook • There are more than 5,000,000 LEGO® Club members • More than 1,450,000 people subscribe to The LEGO Group YouTube channel • If you built a column of about 40,000,000,000 LEGO® bricks, it would reach the moon! • In 2015 consumers could choose between more than 600 different LEGO products. 355 were new innovations – 17 were digital. • More than 250 designers representing more than 35 nationalities develop new LEGO products. • The element produced in largest number was – in 2015 – the 1x1 round plate – a total of 2,396,000,000 were made. • https://www.lego.com/en-gb/aboutus/media-library About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus. LEGO, the LEGO logo, the Minifigure, the brick and knob configuration are trademarks of the LEGO Group. © 2016 the LEGO Group. WEBLINKS www.lego.com www.aboutus.lego.com

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